What is Email Marketing and what are its benefits?

Email marketing is a fast, flexible, and cost-effective way to reach out to new customers and retain existing ones.

Allowing you to create highly targeted and personalised messages, this digital marketing tool can not only help you to build positive, meaningful relationships with your customers, but it can also improve response rates to your direct marketing campaigns.

The benefits of email marketing include:

  • Generate more leads
  • Improve sales
  • Improve conversion rates
  • Reduce marketing costs
  • Identify better quality leads
  • Integrate with other digital marketing tools
  • Shorter sales cycles
  • Significant return on investment – email has an average ROI of $38 for each $1 spent.

What’s more, email marketing allows you to reach your customers and potential customers in a way that works for them. The figures speak for themselves. 205 billion emails are sent everyday email use is set to top 3 billion users worldwide by 2020, 72% of consumers prefer email as their source of business communication, and 88% of smartphone users actively check their email on their phones.

FAQ

Why is email marketing important?

To put it simply, email marketing works. Allowing you to communicate with your customers and potential customers, email marketing brings together all of your other digital marketing efforts into an integrated digital marketing campaign.

How much does an email marketing campaign cost?

The budget for your digital marketing campaign depends upon a wide range of factors, including:

  • The quantity of emails sent
  • The number of campaigns
  • Custom integrations

What’s the best time to send emails?

That depends on a number of factors. We’ll help you to identify the best time and day to send out your emails.

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Our Email Marketing Approach

Here at Togglers, we pride ourselves on taking an ethical and informed approach to email marketing, ensuring that we always deliver optimum results.

Bringing together high quality data, stand-out email design, and strategic delivery, we deliver high performance email marketing campaigns that will enable you to engage users whilst growing your business.

With a huge database at our disposal, we can help your business to reach out to over 100,000 customers and potential customers though your email marketing activity.

Committed to transparency, we monitor the following metrics to ensure you have a clear and accurate understanding of what we’ve achieved:

- Open Rate

This is one of the best ways to tell whether your email marketing strategy is working. The open rate shows what percentage of your audience opens the email you sent them.


- Click Rate

This is the percentage of people who click on a link or image within an email. This gives you a clear idea of the immediate response rate of an email and is often used, in conjunction with other metrics, to measure the success of a specific email campaign.


- Soft Bounce

A soft bounce is when the email address is valid and the email message reached the recipient’s mail server, however it bounced back. This could be for a number of reasons, including that the mail box was full, the server was down, or the message was too large for the recipient’s inbox. Email that are subject to a soft bounce can be resent.


- Hard Bounce

A hard bounce is when the email message was permanently rejected because the email address is invalid or it doesn’t actually exist.


- Abuse Rate

Abuse rate refers to the amount of times your emails are reported as spam or marked as spam within the recipient’s inbox.


- Unsubscribe Rate

Unsubscribe rates are the amount of recipients that choose to remove themselves from your email list so they don’t receive any further emails from you.