Email marketing is a fast, flexible, and cost-effective way to reach out to new customers and retain existing ones.
Allowing you to create highly targeted and personalised messages, this digital marketing tool can not only help you to build positive, meaningful relationships with your customers, but it can also improve response rates to your direct marketing campaigns.
The benefits of email marketing include:
What’s more, email marketing allows you to reach your customers and potential customers in a way that works for them. The figures speak for themselves. 205 billion emails are sent everyday email use is set to top 3 billion users worldwide by 2020, 72% of consumers prefer email as their source of business communication, and 88% of smartphone users actively check their email on their phones.
To put it simply, email marketing works. Allowing you to communicate with your customers and potential customers, email marketing brings together all of your other digital marketing efforts into an integrated digital marketing campaign.
The budget for your digital marketing campaign depends upon a wide range of factors, including:
That depends on a number of factors. We’ll help you to identify the best time and day to send out your emails.
Working with Togglers has given our online business a huge boost. They listened to our requirements and then put together a complete digital marketing package to help us achieve our aims.
The whole process was easy from start to finish and the results we’ve had are really impressive. I would not hesitate to recommend the team at Togglers to any online business!
As a purely online store, it’s incredibly important that we get our digital marketing strategy right. From the moment we got in touch, Togglers have worked hard to ensure that we got the best possible results.
They developed a great digital marketing strategy and implemented it. We are so pleased we started working with them and will continue to do so in the future.
We are absolutely thrilled with the work that the team at Togglers have done on our digital marketing strategy – it’s been a huge success. Their efforts have had a significant impact on our business, increasing traffic to our site and maximising our conversion rates. Not to mention the impressive return on investment received – thoroughly recommended!
It has only been a couple of months since we started working with Togglers, but we have already seen an explosion in the amount of traffic we are getting on our site. Needless to say, we are extremely happy with their work and the results.
Going forward, we will continue to work with the team as we have a great deal of confidence in their ability to keep on delivering.
Here at Togglers, we pride ourselves on taking an ethical and informed approach to email marketing, ensuring that we always deliver optimum results.
Bringing together high quality data, stand-out email design, and strategic delivery, we deliver high performance email marketing campaigns that will enable you to engage users whilst growing your business.
With a huge database at our disposal, we can help your business to reach out to over 100,000 customers and potential customers though your email marketing activity.
Committed to transparency, we monitor the following metrics to ensure you have a clear and accurate understanding of what we’ve achieved:
This is one of the best ways to tell whether your email marketing strategy is working. The open rate shows what percentage of your audience opens the email you sent them.
This is the percentage of people who click on a link or image within an email. This gives you a clear idea of the immediate response rate of an email and is often used, in conjunction with other metrics, to measure the success of a specific email campaign.
A soft bounce is when the email address is valid and the email message reached the recipient’s mail server, however it bounced back. This could be for a number of reasons, including that the mail box was full, the server was down, or the message was too large for the recipient’s inbox. Email that are subject to a soft bounce can be resent.
A hard bounce is when the email message was permanently rejected because the email address is invalid or it doesn’t actually exist.
Abuse rate refers to the amount of times your emails are reported as spam or marked as spam within the recipient’s inbox.
Unsubscribe rates are the amount of recipients that choose to remove themselves from your email list so they don’t receive any further emails from you.